The Beginner's Guide to Using Fabric Labels for Your Small Business Branding

A collection of handmade items including knit hats, a quilt, a tie-dyed cloth, and a travel mug wrapped in a knit cozy, all adorned with custom fabric labels from EverEmblem. The labels showcase a variety of personalized designs with the EverEmblem logo and are sewn onto the items, demonstrating the labels

Are you a creative individual, small business owner, or passionate DIY enthusiast looking to add a personal touch to your creations? Adding fabric labels with your logo can enhance your brand identity and provide a professional touch to your products. In this beginner's guide, we will explore the world of custom sewing labels and discover how you can incorporate them into your creations. Let's dive in and unleash the power of fabric labels for your small business branding!

Custom Sewing Labels

Custom sewing labels are small tags or labels that are sewn or ironed onto clothing, accessories, or fabric-based items. These labels display important information such as your brand name, logo, care instructions, size, or personalized messages. By having your logo printed on fabric labels, you can create a lasting impression and elevate the overall quality and professionalism of your products.

Benefits of Custom Sewing Labels

Brand Recognition: Fabric labels with your logo instantly help customers identify your brand, enhancing brand recognition and recall.
Professionalism: Adding custom fabric labels adds a touch of professionalism and craftsmanship to your products, making them stand out in the market.

Product Authenticity: Sewing labels with your logo authenticate your creations, instilling confidence in customers that they are purchasing a genuine, high-quality product.

Differentiation: Custom labels set your products apart from competitors, helping you build a distinct brand identity and gain a competitive edge.

A scruffy terrier dog proudly sports a stylish teal bandana featuring a white fishbone pattern. Attached to the bandana is a crisp, white

Types of Custom Fabric Labels

There are various types of custom fabric labels to choose from, depending on your specific needs and preferences:

Sew-On Flat Labels: Cotton sew-on labels are made of finely woven white cotton fabric that is printed with your logo or design. They can be attached to the inside or outside of your item using thread and a sewing machine or by hand. These labels offer durability and a classic, timeless look that complements various styles and fabrics.

Folded Sew-On Labels: Folded sew-on tags are similar to flat sew-on clothing labels but are folded in half before sewing them into a seam, hem, or binding of an item. They are available in both cotton and satin materials. Cotton labels have a laminated backing to prevent fraying when washed, while satin labels have woven edges that do not fray. Folded labels are ideal when you want to add information like washing instructions or a message on the back of the label.

Iron-On Clothing Labels: Custom iron-on clothing labels provide a quick and easy labelling solution. These labels, made with cotton material, have an adhesive backing that can be applied to clothing or fabric items using a household iron or heat press. They offer convenience and a seamless application process, making them ideal for labelling various products.

An array of handcrafted items including knit hats, a quilt, and a tie-dye cloth, each featuring sewn-in labels for handmade items. The labels from EverEmblem vary from custom sewing tags with the brand

How to Have Your Logo Printed on Fabric Labels


  1. Prepare Your Logo: Ensure your logo is at least 300 dpi resolution for high-quality printing. Avoid using low-resolution screenshots, as they may result in a lower-quality print.

  2. Choose the Label Type: Decide whether you prefer Cotton labels or satin labels  based on your design preferences and the desired look for your products. If your logo is in color or you would like flat labels, you will need to go with cotton labels. Satin labels by EverEmblem can only be printed in black ink on white folded satin ribbon.


  1. Determine Label Size: Consider the shape of your logo to determine the appropriate label size. Pick a label that matches the shape of your logo (is it more square or rectangular?), and the amount of text on your logo (more text will need a larger label) and complements your item's overall aesthetics. 


  1. Choose Attachment Method: If using cotton labels, decide whether you want flat labels or folded labels and whether you will sew them on or iron them on. Satin labels are folded, sew on labels only. Consider the item's usage and durability requirements.

  2. Order your labels: At EverEmblem.com you can order your own custom fabric labels in either cotton or satin depending on your needs. If you make lots of different types of products you might consider a mix of label types and sizes to suit each product. 

Assorted EverEmblem custom sewing labels spread out on a wooden surface. There are personalized sew-in labels with the brand
Frequently Asked Questions

Are fabric labels machine washable?

Yes, fabric labels, whether sewn on or ironed on, are machine washable. However, it's important to follow the specific care instructions on the item being washed as well as the fabric labels. Cotton labels by EverEmblem should be washed on a delicate cycle and tumble-dried low, while satin labels are washable at any temperature. Bleach and other wash additives and stain removers are not recommended. 

Can I order fabric labels in different colors?

Absolutely! When it comes to custom fabric labels, you have the flexibility to choose from a wide range of colors to align with your branding and design preferences. Cotton labels, in particular, can be printed in any standard CMYK color, allowing you to showcase your logo or design in vibrant hues that reflect your brand's identity. This versatility enables you to create labels that harmonize with your product's aesthetics and catch the eye of your customers.

However, it's important to note that satin labels have some limitations when it comes to color options. Satin labels can only be printed in black ink. Due to the nature of the fabric and printing process, grayscale does not work. Nonetheless, the timeless elegance of black ink on white folded satin ribbon can still contribute to a sophisticated and refined look for your products.

Regardless of the type of fabric label you choose, the ability to personalize them with colors allows you to enhance your brand identity, create visual impact, and establish consistency across your product line. By incorporating your brand's color scheme or using eye-catching shades, you can effectively capture the attention of your target audience and differentiate yourself from competitors.

A hand holds two EverEmblem custom sew-on labels, one black with white text and one white with black text, both featuring the word
How much text can I put on the label?

When it comes to the amount of text that can fit on a fabric label, there are some considerations to keep in mind. While fabric labels provide a space to include important information, it's essential to maintain legibility and avoid overcrowding the label. Here are a few factors to consider regarding text limitations:


  1.  Label Size: The size of the label will determine how much text can comfortably fit. Smaller labels will have less space, limiting the amount of text you can include. Conversely, larger labels offer more room for text.
  2.  Font Size and Style: Choosing an appropriate font size and style is crucial for readability. Opt for fonts that are clear and easily legible, even when printed in a smaller size. Thin or elaborate fonts may be challenging to read when printed in small dimensions.
  3.  Information Priority: Identify the essential information you want to convey on the label. This typically includes your brand name or logo, care instructions, size, and any legally required information. Prioritize the most important details to ensure they stand out and are easily readable.
  4.  Label Design: Consider the overall design and aesthetics of your label. Including too much text can make the label appear cluttered and compromise the visual appeal. Balancing text with visual elements such as logos, icons, or borders can create a more visually appealing and harmonious label. Cotton label ideas, Sewing labels personalized, Quilt tags labels DIY

Remember, fabric labels are intended to enhance your branding and provide important information to customers, so it's important to strike a balance between readability and design elements. By carefully considering the label size, font choice, information priority, and overall label design, you can create fabric labels that effectively convey your message while maintaining a visually appealing presentation. Viewing your logo at the intended printing size will give you a good idea of how it will print on fabric. 

Fabric labels offer endless opportunities to enhance your small business branding and create a unique brand identity. By incorporating custom sewing labels, whether they are sewn on clothing labels, sew on tags, or custom iron on clothing labels, you can add a professional touch to your products and stand out from the competition. With the right design and reliable printing partner, you can create custom fabric labels that leave a lasting impression on your customers.

Remember, small details matter, and fabric labels can truly elevate your creations. So, why wait? Embrace the power of fabric labels for your small business branding and unlock a world of possibilities!